Week One Exercises. Complete the following exercises:
a. Complete Discussion Questions 1, 2, and 5 on page 22.
b. Complete Making Research Decisions Question 6, page 76.
DQ 2
Making Research Decisions. Based on the analysis of the last six months’ sales, your boss notices that sales of beef products are declining in your chain’s restaurants. As beef entrée sales decline, so do profits. Fearing beef sales have declined due to several newspaper stories reporting E.coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive (page 94, number 5).
a. What do you think of this research suggestion?
b. How, if at all, could you improve on your boss’s formulation of the research question?
DQ 1
Ethics in Business Research. Read the interview with Elizabeth Buchanan on virtual research ethics [Readings in virtual research: Issues and controversies. (2004, January-June). Information Technology Newsletter, 15(1), 22-25.]. You can find this article through the Ashford Online Library. Write a summary of this interview and add your thoughts on how this affects the business research process. Respond to at least two of your fellow students’ postings.
Week Two Exercises. Complete the following exercises:
In your text book
§ Complete Making Research Decisions 1, page 50
§ In text answer Terms in Review, 1-5, page 155
§ Complete Making Research Decisions, 7, page 388
DQ 2
Design of Research. Read Snapshot: Tracking Search Patterns on page 37. Find more details of this study since the text’s Snapshot was printed and discuss the study including any updates. Respond to at least two of your fellow students’ postings.
DQ 2
Clarifying the Research Questions. Read Close-Up, pages 118-121. Discuss your answers to the Research questions on page 120. Respond to at least two of your fellow students’ postings.
DQ 1
Measurement Scales. Contemplate Snapshot: Measuring Respect on page 301 of your text. Discuss the information presented and the critical measures taken in order to validate the relevance of respect in business practice. Respond to at least two of your fellow students’ postings.
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